MRB digital price tag HL154

Short Description:

Digital price tag Size: 1.54”

Wireless connection: radio Frequency 2.4G

Battery life:  around 5 years, replaceable battery

Protocol, API and SDK available, Can be integrated to POS system

ESL Label size from 1.54” to 12.5” or customized

Base station detection range up to 50 meters

Support collor: Black, White, RED and Yellow

Standalone software and network Software

Pre-formatted templates for the fast input


Product Detail

Product Tags

Because our digital price tag is very different from others' products, we do not leave all product information on our website to avoid being copied. Please contact our sales staff and they will send you the detailed information.

What is digital price tag? 

Digital price tag is an electronic display device with information interaction function, mainly used in traditional retail, new retail, department store fashion, medicine and health, culture and entertainment and other fields. It is an electronic display technology that replaces paper price tags, which originated in the 1980s. With the development of smart technology in recent years, Digital price tag has made great progress in the research and development of products, systems, and transmission technology.

Driven by smart technology, the retail industry is moving towards intelligence, and a digital price tag system is a smart management solution for stores.

How digital price tag works?

1. Core function-price changes in seconds, Digital price tag mainly solves large-scale change information, such as price change, QR code change, price synchronization, etc. Moreover, it can also realize a series of tasks that require a large amount of manpower, material resources, and financial resources, such as cross-regional changes and high-frequency price changes. The average 2 minutes of work has become a work that can be completed by a machine in only 2 seconds.

2. Hardware product—digital price tag display screen, which uses advanced electronic paper display technology to display product information, completely surpasses the application scenarios of paper tags, and can be understood as human limbs. The information display is dynamic, diversified, and full of layers.
3. Software system-cloud processing software, background cloud processing system, based on cloud server, guarantee to receive information and transfer the changed information to the digital price tag, which can be understood as the brain. The quality of wireless communication transmission technology determines the efficiency of the entire electronic price tag system, which is the central nerve of the entire system.
4. Digital price tag optimizes the layout and placement layout through space management to maximize floor efficiency to cope with rising rent pressure; refined management improves work efficiency, improves service quality, and saves unnecessary expenses; automatic Change prices, reduce work intensity, save manpower and resources, to cope with the rising price of human resources; based on intelligent scheduling and management of people, goods, and fields, improve the overall operating efficiency of stores.

Digital price labels Specification

Wireless communication technology.
Efficiency: 30 minutes for less than 20000pcs.
Success Rate: 100%.
Transmission Technology: Radio frequency 433MHz, Anti-interference from mobile phone and other WIFI equipment.
Transmission Range: Cover 30-50 meters area.
Display Template: Customizable, dot matrix image display is supported.
Operating Temperature: 0 ℃ ~40 ℃ for normal tag,-25 ℃~15 ℃ for tag used in Frozen environment.
Communication and Interaction: Two-way communication, real-time interaction.
Product Standby Time: 5 years, battery can be replaced.
System Docking: Text, Excel, Intermediate Data Import Table, Customized development and so on is supported.

The transmission technology of 1.54-inch digital price tag has been upgraded from 433MHz to 2.4G. Please find the new specifications for 2.4G 1.54-inch digital price tag as follows:

Specifications for ESL digital price tag

Product Photo for 2.4G 1.54-inch Digital Price Tag

Digital Price Tag

Digital price labels font encoding format

Digital price labels can implement user-defined display templates, and the display capabilities are as follows:
1. Support Chinese character encoding as Unicode, can display more than 27000 Chinese characters, support arbitrary area display 12(H)×12(V), 16(H)×16(V), 24(H)×24(V), 32(H) )×32(V), 48(H)×32(V), 64(H)×32(V) dot matrix Chinese characters.
2. Digital price labels support character encoding as Unicode, which can display 96 numbers, letters and symbols in the range of 0x0020~0x007F, and support any area to display 7(H)×5(V), 12-point unequal width, 16-point unequal width , 24-point unequal width and 32-point unequal width dot matrix characters.
3. Support displaying battery power symbol in any area.
4. Digital price labels support drawing horizontal and vertical lines of any length at any position.
5. Support the reverse color display function of Chinese characters, characters, horizontal and vertical lines.
6. Digital price labels support any area to display EAN13 and Code128-B standard (refer to the national standard "GB/T 18347-2001") bar code, EAN13 standard size is 26(H)×113(V), Code128 standard size is 20(H) ), and both barcodes support the functions of double magnification, number removal, and arbitrary designation of height (more than 16 lines).
7. Digital price labels support dot matrix image display in any area, dot matrix image supports the function of magnification 1 times; dot matrix image can be expanded to full screen dot matrix.

Size 38mm(V)*44mm(H)*10.5MM(D)
Display color Black, white, yellow
Weight 23.1g
Resolution 152(H)*152(V)
Display Word/Picture
Operating temperature 0~50℃
Storage temperature -10~60℃
Battery life 5 years

We have many digital price tags for you to choose from, there is always one that suits you! Now you can leave your valuable information through the dialog box in the lower right corner, and we will contact you within 24 hours.

FAQ of the digital price tag system

1.Is the 1.54 inch digital price tag your smallest tag?

Among the commonly used sizes, 1.54 is our smallest size, but if you have smaller size requirements, as one of the best digital price tag manufacturers suppliers, we can carry out R & D and production according to your requirements.

2.What specifications of batteries are used in your digital price tag? How long can the power be maintained?

Cr2450 is the battery model used by our digital price tag. Under normal use, the power can be used for more than 5 years. After the power is exhausted, you can buy the battery and replace it yourself.

3.Generally speaking, how many base stations does a store need? Or how many digital price tags can a base station cover?

Theoretically, a base station can connect more than 5000 digital 

price tags with a coverage of more than 50m, but we need to judge and analyze the specific installation environment to ensure the stable communication between base station and digital price tag.

4.How is the digital price tag fixed on the shelf or placed elsewhere?

For labels of different sizes, we have prepared various accessories for customers, such as display stand, hanger, back clip and pole, etc., to ensure that each label can be firmly installed in place.

5.Can I connect the digital price tag to my POS system?

We will provide protocol / API / SDK, which can perfectly connect the digital price tag to the POS system.

6.What is the waterproof performance of digital price tag? Can it be used in the aquatic freezing area?

As digital price tag suppliers, we have fully considered this application. In particular, we have set IP67 waterproof and lower working temperature for digital price tag, which can be applied to Aquatic refrigeration area without worry.

7.What is the working frequency of the digital price tag system?

433MHz is the frequency. Moreover, our digital price tag system has a very strong anti-interference function to effectively prevent the interference of mobile phones or WiFi and other radio devices to digital price tag.

*For the details of other sizes digital price tags, please visit: https://www.mrbretail.com/esl-electronic-shelf-labels-product/

MRB digital price tag HL154 video


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