How do We Assign a Password to an ESL Base Station? Or Does It Already Have a Set Password/Key?

Password Management for MRB ESL Base Stations: What You Need to Know

In the fast-paced retail landscape, electronic shelf label (ESL) systems have become indispensable tools for streamlining pricing operations and enhancing operational efficiency, and MRB’s ESL solutions stand out as industry leaders with cutting-edge technology and user-centric design. A common question among retailers implementing MRB’s ESL system is about password management for the base station—whether a password is pre-assigned, how to set one, and the specifics of communication security. This article aims to clarify these key points, while also highlighting the unique advantages of MRB’s ESL products, from cloud-managed functionality to long-lasting battery life, helping retailers make the most of their ESL investment.

ESL electronic shelf labeling system

 

Table of Contents

1. Default Password for Base Station Backend Access: A Starting Point for Security

2. Communication Security: Anonymous Connections and Key Import Options

3. MRB ESL System Advantages: Integrating Security with Unmatched Performance

4. Conclusion

5. About the Author

 

1. Default Password for Base Station Backend Access: A Starting Point for Security

MRB’s ESL BLE 2.4GHz AP Access Point (Gateway, Base Station) comes with a pre-configured default password for backend login, designed to provide immediate access for initial setup and configuration. This default credential is a standard security measure that allows retailers to quickly access the gateway base station’s management interface, where they can adjust network settings, monitor device connectivity, and integrate the base station with MRB’s ESL ecosystem. It is crucial for users to note that while the default password offers convenience during the initial setup phase, it is highly recommended to review and, if necessary, modify it to align with the retailer’s internal security protocols. MRB’s base station, such as the HA169 BLE 2.4GHz AP Access Point, is engineered with enterprise-grade security foundations, and customizing the backend password adds an extra layer of protection to prevent unauthorized access to sensitive operational data.

 

2. Communication Security: Anonymous Connections and Key Import Options

When it comes to communication between MRB’s AP base stations and ESL electronic price tags, the connection operates anonymously without a pre-set password. This design choice is optimized for seamless, real-time data transmission—critical for retailers needing to update prices across hundreds or thousands of labels in seconds, a core strength of MRB’s ESL electronic shelf labeling system. For retailers seeking enhanced communication security, MRB offers two flexible solutions: self-developed key import functionality or the use of MRB’s proprietary software. The key import feature allows technically capable clients to develop their own key management systems, enabling them to import custom encryption keys into both the base station and ESL digital price tags. This option is ideal for large retailers with dedicated IT teams looking for tailored security solutions. Alternatively, MRB’s user-friendly software simplifies the process: after importing the required keys, both the base station and ESL labels (available in multiple sizes like 2.13-inch, 2.66-inch, and 2.9-inch, etc.) can only be activated and used within the authorized ecosystem, ensuring data integrity and preventing misuse.

ESL E-paper digital pricing display system

 

3. MRB ESL System Advantages: Integrating Security with Unmatched Performance

Beyond password and security management, MRB’s ESL E-paper digital pricing display system offers a suite of features that set it apart in the retail technology market. All MRB ESL E-ink pricer labels, from the compact 1.54-inch Retail Shelf Edge Labels to the versatile 7.5-inch Digital Price Tag Display, feature 4-color (white-black-red-yellow) dot matrix EPD graphic screens, ensuring clear visibility even in direct sunlight—a vital advantage for retail environments with varying lighting conditions. Using Bluetooth LE 5.0 technology, MRB’s ESL automatic price tagging system enables fast, stable communication, with the HA169 AP base station covering up to 23 meters indoors and 100 meters outdoors, supporting unlimited ESL shelf tags connections within its detection radius and seamless ESL roaming. Additionally, MRB’s ESL retail shelves price tags products boast an impressive 5-year battery life, eliminating the hassle of frequent battery replacements and reducing operational costs. The cloud-managed functionality allows retailers to update prices, promotions, and product information in seconds from a centralized platform, aligning with MRB’s commitment to strategic pricing and operational agility.

 

4. Conclusion

In summary, MRB’s ESL base station simplifies initial setup with a default backend password, while offering flexible security options for communication—anonymous connections for immediate functionality or key import features for enhanced protection, either through custom development or MRB’s dedicated software. Paired with MRB’s industry-leading ESL products, which combine cloud management, long battery life, and reliable connectivity, retailers can enjoy both operational efficiency and peace of mind. Whether you’re a small boutique or a large retail chain, MRB’s E-ink ESL smart price labeling system is designed to adapt to your needs, with security features that balance convenience and protection. By understanding the password and key management process, retailers can fully leverage the power of MRB’s ESL smart price E-tag solutions to transform their pricing operations and stay ahead in the competitive retail market.

 

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Author: Lily            Updated: January 14th, 2026

Lily is a product specialist at MRB Retail with over 10 years of experience in the ESL industry. She specializes in helping retailers navigate the implementation and optimization of ESL digital price label systems, providing expert insights on product functionality, security best practices, and operational efficiency. Lily is dedicated to empowering retailers with the knowledge and tools needed to leverage MRB’s cutting-edge ESL electronic shelf label solutions for business growth.


Post time: Jan-14-2026