The NFC Function of ESL Price Tags
In the dynamic realm of modern retail, the NFC function integrated into ESL (Electronic Shelf Label) price tags has emerged as a game - changing innovation, significantly enhancing both the shopping experience for consumers and the operational efficiency for retailers.
Our NFC-enabled ESL digital price tags are designed to offer seamless interaction. When a customer's mobile phone is equipped with NFC functionality, approaching our NFC-enabled ESL E-ink price tag enables the direct retrieval of the link associated with the product bound to that specific digital shelf price tag. However, this convenience is predicated on the utilization of our advanced network software. Retailers are required to pre-set the product links within our software. In essence, with a simple proximity of an NFC-enabled mobile device to our NFC-equipped ESL digital price label, customers can instantly access the detailed product information page on their smartphones. This not only provides consumers with comprehensive product details such as specifications, features, and customer reviews but also serves as a powerful marketing tool for retailers, as it can drive additional sales by providing more in-depth product information at the point of purchase.
At our company, we offer a range of ESL electronic shelf labeling system models with outstanding NFC features. For example, our HAM290 retail shelf price tag combines the latest NFC technology with high-quality E-paper display. Our electronic shelf pricing labels support multi-color high-definition display, ensuring that product information, including prices, promotions, and product names, is presented clearly and attractively. The integration of NFC and Bluetooth functions enables real-time updates of product prices and information through our cloud-based platform. This means that retailers can quickly adjust prices in response to market changes, special promotions, or inventory levels, eliminating the need for manual price tag replacements, which is time-consuming and error-prone.
Moreover, our NFC-enabled ESL E-paper electronic shelf edge labels are not only limited to providing product links. They also facilitate enhanced customer interactions. For instance, through NFC, retailers can update the content on the ESL device, such as price changes, special promotion information, or new product announcements, multiple times a day without the need for an additional power source. Employees can simply use their NFC-enabled smartphones to tap and update the relevant content, ensuring that the information on the shelf is always accurate and up-to-date. Additionally, firmware updates for the E-ink retail shelf edge labels can be easily carried out via NFC-enabled smartphones, saving time and reducing overall costs for retailers.
In summary, our NFC-enabled ESL electronic pricing label display system brings a host of benefits to the retail industry. They enhance the shopping experience for consumers, improve operational efficiency for retailers, and offer a cost-effective and innovative solution for modern retail management.
Post time: Aug-22-2025