Kule meko yanamhlanje yokuthengisa ngokukhawuleza, amashishini ahlala efuna izixhobo zokuhlala ekhawuleza kwaye egxile kubathengi.Iilebheli zeShelf ze-ESL ze-elektroniki, iziboniso zedijithali ezithatha indawo yeethegi zexabiso zephepha zemveli, ziye zaba sisiseko seendlela zanamhlanje zokubeka amaxabiso. Njengoko abathengisi behamba ngokulindela kwabathengi okuguquguqukayo kunye noxinzelelo lokhuphiswano, ii-ESL Electronic Shelf Labels zibonelela ngomxube wokusebenza kakuhle, ukuchaneka, kunye nokuvelisa izinto ezintsha. Nantsi indlela abaguqula ngayo ulawulo lwamaxabiso.
1. Uhlaziyo lwamaxabiso olukhawulezileyo lugcina abathengisi bekhuphisana
Iintsuku zabasebenzi bezama ukutshintsha iithegi zephepha ngexesha lokuthengisa okanye lokulungisa amaxabiso ziphelile.Ileyibhile yeDerivali yeShelf yeDijithaliivumela abathengisi ukuba bahlaziye amaxabiso kuzo zonke iivenkile okanye iindidi zeemveliso ngexesha langempela ngokusebenzisa isoftware ephakathi. Khawuthelekelele ivenkile yokutya edinga ukunciphisa amaxabiso kwizinto zexesha elithile ngenxa yotshintsho lwemozulu olukhawulezileyo - I-Digital Shelf Edge Label yenza oku kwenzeke ngokucofa okumbalwa. Olu buchule lunceda amashishini ukuba aphendule kutshintsho lwemarike, ukushukuma kwabakhuphisana nabo, okanye ubuninzi bezinto ezikhoyo ngaphandle kokulibazisa.
2. Amaxabiso atshintshayo enziwe lula
Amaxabiso atshintshayo, awayekade ekhawulelwe kurhwebo lwe-e-commerce, ngoku ayinto eqhelekileyo ngenxaInkqubo yokuLayibha amaxabiso e-elektronikiAbathengisi banokulungisa amaxabiso ngokusekelwe kwidatha yexesha langempela efana nokunyuka kwemfuno, amanqanaba empahla, okanye kwanangexesha losuku.
Umzekelo:
Ivenkile ethengisa ukutya inyusa amaxabiso okutya okuncinci ngexesha lesidlo sasemini.
Umthengisi weempahla uthengisa iimpahla ezibiza kancinci ngaphambi kwexesha elicwangcisiweyo ngenxa yemozulu eshushu ngendlela engaqhelekanga.
Ukudibanisa iNkqubo yokuLayibha amaxabiso nge-elektroniki kunye nezixhobo ze-AI kwenza ukuba amaxabiso aqikeleleke, apho ii-algorithms zihlalutya iindlela zokucebisa amaxabiso afanelekileyo, ziphucula imida ngaphandle kokungenelela ngesandla.
3. Ukususa Iimpazamo Zamaxabiso Abizayo
Amaxabiso angalinganiyo eshelufu kunye namaxabiso okuphuma angaphezulu nje kokuba yinto engaqhelekanga - ayayiphelisa intembeko yabathengi.Ileyibhile yamaxabiso e-elektronikiihambelana ngokungenamthungo neenkqubo ze-point-of-sale (POS), iqinisekisa ukuhambelana phakathi koko abathengi bakubonayo noko bakuhlawulayo. Uphononongo olwenziwe yiRetail Tech Insights lufumanise ukuba iivenkile ezisebenzisa i-Electronic Pricing Label zinciphise iingxabano zamaxabiso ngama-73% kwiinyanga ezintandathu. Ngokuzenzekela uhlaziyo, abathengisi baphepha iimpazamo zabantu, ezifana nokungahoyi ukukhushulwa okuphelelwe lixesha okanye ukulebhelisha iimveliso ngendlela engafanelekanga.
4. Ukuphakamisa Amava Okuthenga
Abathengi banamhlanje bafuna ukucaca nokulula.Ileyibhile yexabiso le-elektronikiiphucula ukucaca ngokubonisa amaxabiso achanekileyo, ukubalwa kweentengiso, okanye iinkcukacha zemveliso (umz., izinto ezibangela i-allergens, ukufumana izinto) ngeekhowudi ze-QR ezinokuskenwa. Ngexesha lokuthengisa ngeBlack Friday, iilebheli zamaxabiso edijithali ezicacileyo zinokuqaqambisa izaphulelo ngokufanelekileyo kuneethegi ezimileyo, nto leyo enciphisa ukudideka kwabathengi. Ukongeza, i-Electronic Price Label iqinisekisa ukuba amaxabiso asevenkileni ayahambelana noluhlu olukwi-intanethi, nto leyo ibalulekileyo kubathengisi ababonelela ngeenkonzo zokucofa kunye nokuqokelela.
5. Ukunciphisa iindleko zokusebenza ngokuhamba kwexesha
NgelixaIthegi yexabiso ledijithali ye-E-Inkzifuna utyalo-mali olukhawulezileyo, zibonelela ngokonga ixesha elide. Iileyibhile zephepha azisimahla—ushicilelo, umsebenzi, kunye nokulahla inkunkuma ziyongeza. Ivenkile enkulu ephakathi kuthiwa ichitha i-$12,000 ngonyaka ekuhlaziyeni iileyibhile. Iithegi zexabiso ze-E-Ink Digital zisusa ezi ndleko ziphindaphindayo ngelixa zikhulula abasebenzi ukuba bagxile kwinkonzo yabathengi okanye ekuzaliseni kwakhona. Kwiminyaka edlulileyo, i-ROI iyacaca, ingakumbi kwiinkampani ezinamakhulu eendawo.
6. Ulwazi lweDatha luqhuba izigqibo ezikrelekrele ngakumbi
Ngaphaya kwamaxabiso,Bonisa Amaxabiso eShelf ye-elektronikiivelisa idatha esebenzisekayo. Abathengisi banokulandela indlela utshintsho lwamaxabiso oluchaphazela ngayo isantya sokuthengisa okanye ukuba zeziphi iintengiso ezivakala kakhulu. Umzekelo, uthotho lweekhemesti olusebenzisa ii-Electronic Shelf Pricing Displays luqaphele ukuba ukwehlisa iivithamini nge-10% ngexesha lomkhuhlane kwandisa intengiso nge-22%. Ezi ngcaciso zondla ucwangciso lwezinto ezikhoyo, amaqhinga okuthengisa, kunye neengxoxo zabathengisi, zidala i-feedback loop yokuphucula okuqhubekayo.
Ikamva leeLebheli zeZiboniso ze-elektroniki kwiRetail
Ukuboniswa kwexabiso le-elektronikiAzisekho izixhobo ezikhethekileyo - zibalulekile kubathengisi abajonge ukuphumelela kwixesha eliqhutywa yidatha. Abathengisi abamkela i-Electronic Price Display Labeling abagcini nje ngokuhlaziya - balungisa ikamva. Ngokutshintsha ilebhile yephepha endala nge-Electronic Price Display Labeling ekhawulezayo nenobuhlobo nokusingqongileyo, amashishini anciphisa iindleko, andise ukuchaneka, kwaye anikezele ngamava okuthenga angenamthungo. Njengoko ubuchwepheshe butshintsha, ezi nkqubo ze-Electronic Price Display Labeling ziya kuqhubeka nokuchaza ikamva lokuthengisa ngokutsha.
Ixesha leposi: Februwari-27-2025