Kwindawo yokuthengisa yanamhlanje, amava abathengi okuthenga aya exatyiswa ngakumbi. Ngokuqhubeka nokuqhubela phambili kwetekhnoloji,Umboniso weThegi yeDijithali yeXabiso, njengeteknoloji entsha, itshintsha kancinci kancinci indlela yendabuko yokuthenga.
Iilebheli zeShelufu yeDijithaliziilebheli ezisebenzisa ubuchwepheshe bokubonisa iphepha le-E kwaye zihlala zisetyenziswa kwiishelufu zevenkile ukubonisa igama lemveliso, ixabiso, ulwazi lokukhuthaza, njl. Xa kuthelekiswa neelebheli zephepha zemveli, iilebheli zeDijithali zinokuguquguquka okuphezulu kunye nokusebenza ngexesha langempela. Abathengisi banokuhlaziya ngokukhawuleza ulwazi kuzo zonke iishelufu ngesoftware ukuqinisekisa ukuba abathengi bafumana ulwazi lwamva nje lwemveliso.
Inkqubo yokuLayibhalisa iiShelufu ze-elektronikiinokuphucula amava abathengi okuthenga evenkileni kwezi nkalo zilandelayo:
1. Phucula ukucaca kolwazi
Enye yezona nzuzo zinkulu zeIithegi zeShelf yeShelf yokuthengisakukuba inokubonelela ngolwazi oluchanekileyo noluchanekileyo ngexesha langempela. Xa uthenga, abathengi banokubona ngokucacileyo ixabiso, iinkcukacha, imeko yempahla, njl.njl. yeempahla ngokusebenzisa iithegi zexabiso ze-elektroniki. Olu lwazi lucacileyo alunciphisi nje kuphela amathandabuzo abathengi xa bethenga, kodwa lukwaphucula nokusebenza kakuhle kokuthenga. Abathengi abasadingi ukubuza rhoqo abathengisi beevenkile malunga namaxabiso okanye imeko yempahla, kwaye banokwenza izigqibo zokuthenga ngokuzimeleyo.
2. Ukuphucula impembelelo yokunyusa
Ileyibhile yeShelufu yePhepha le-Ebanokuhlaziya kwaye babonise ulwazi lokukhuthaza ngokulula. Abathengisi banokulungisa ngokukhawuleza amaqhinga okukhuthaza ngokwemfuno yemarike kunye nemeko yempahla. Umzekelo, ngexesha leeholide ezithile okanye amaxesha emisebenzi yokukhuthaza, abathengisi banokuhlaziya ngoko nangoko ulwazi lwesaphulelo nge-E Paper Shelf Label ukutsala ingqalelo yabathengi. Olu kuguquguquka aluphuculi kuphela amava abathengi okuthenga, kodwa lukwanceda abathengisi ukuba bonyuse intengiso.
3. Phucula amava okunxibelelana nabathengi
Iilebheli zexabiso leshelufu ye-elektronikiazizozixhobo zokubonisa ulwazi kuphela, zinokusebenzisana nabathengi. Umzekelo, ezinye iivenkile ziqalile ukusebenzisa iilebhile ze-elektroniki zeeshelufu ezineekhowudi ze-QR, kwaye abathengi banokuskena iikhowudi ze-QR ngeefowuni zabo eziphathwayo ukuze bafumane ulwazi oluthe kratya ngemveliso, iingcebiso zokusetyenziswa okanye uphononongo lwabasebenzisi. Olu hlobo lonxibelelwano alugcini nje ngokwandisa ukuqonda kwabathengi ngemveliso, kodwa lukwaphucula ulonwabo kunye nokuthatha inxaxheba ekuthengeni.
4. Lungiselela inkqubo yokuthenga
Kwiindawo zokuthenga zemveli, abathengi badla ngokufuna ukuchitha ixesha elininzi bekhangela iimveliso kwaye beqinisekisa amaxabiso.Iileyibhile zeShelf Edge zoThengisoyenza ulwazi lwemveliso lucace kancinci, ivumela abathengi ukuba bafumane ngokukhawuleza iimveliso abazifunayo kwaye inciphise ixesha labo lokuhlala evenkileni. Ukongeza, iiRetail Shelf Edge Labels zinokudityaniswa nesicelo sefowuni sevenkile, ukuze abathengi bakwazi ukufumana ulwazi oluthe kratya lwemveliso kunye neengcebiso ngokuskena iileyibhile, nto leyo ephucula ngakumbi inkqubo yokuthenga.
5. Nciphisa iindleko zabasebenzi
Kwiindawo zokuthengisa zemveli, oonobhala beevenkile kufuneka bachithe ixesha elininzi behlaziya amaxabiso kunye nolwazi lwemveliso kwiishelufu.Iithegi zexabiso ledijithali ze-elektronikiinganciphisa kakhulu eli xabiso labasebenzi. Abathengisi banokutyala imali engaphezulu ekuphuculeni inkonzo yabathengi kunye namava endaweni yokuhlaziya iileyibhile ezidinisayo. Olu phuculo lokusebenza kakuhle aluncedi nje kuphela abathengisi ukuba basebenze, kodwa lukwabonelela ngeenkonzo ezingcono kubathengi.
6. Phucula umfanekiso wophawu
Kwimarike yokuthengisa ekhuphisana kakhulu, ukwakha umfanekiso webhrendi kubalulekile. Iivenkile ezisebenzisaIithegi zeDijithali ze-E-ink Priceridla ngokushiya abathengi benembono yanamhlanje neyobuchwephesha obuphezulu. Le mbonakalo yebhrendi ayitsali nje kuphela abathengi abancinci, kodwa ikwaphucula ixabiso lilonke lebhrendi. Abathengi badla ngokuziva bekhululekile kwaye bonwabile xa bethenga kwindawo enjalo, ngaloo ndlela bephucula ukuthembeka kwebhrendi yabo.
Ithegi yeDijithali yeXabiso leeShelufu, njengeteknoloji yokuthengisa esakhasayo, inika abathengi amava okuthenga alula, asebenzayo, namnandi. Ngokuqhubeka nokuqhubela phambili kunye nokwaziswa kweteknoloji, imeko-bume yokuthengisa yexesha elizayo iya kuba krelekrele ngakumbi, kwaye amava okuthenga abathengi aya kuqhubeka ephucuka. Abathengisi kufuneka bamkele ngenkuthalo le ndlela ukuze bahlangabezane neemfuno ezikhulayo zabathengi.
Ixesha leposi: Februwari-21-2025