Kwimeko yeRetail yanamhlanje, amava okuthenga abathengi ayaqina. Ngokuqhubeka ngokuqhubekayo kwetekhnoloji,Umboniso weXesha leDijithali, njengetekhnoloji evelayo, ngokuthe ngcembe itshintsha indlela yendabuko yokuthenga.
Iilebheli zeshelufa zedijithaliIilebheli ezisebenzisa itekhnoloji ye-E-CAP yePhep kwaye zihlala zisetyenziswa kwiishelufa zokubonisa igama lemveliso, ixabiso, ulwazi lwentengiso, njl.njl. Abarhwebi banokuhlaziya ngokukhawuleza ulwazi ngazo zonke iishelufu ngesoftware ukuqinisekisa ukuba abathengi bafumana ulwazi lwemveliso yamva nje.
Inkqubo ye-elektroniki ye-elektronikiinokuphucula amava okuthenga abathengi kwiivenkile kwezi zinto zilandelayo:
1. Ukuphucula ulwazi olucacileyo
Enye yezona zibonelelo zinkulu zeIithegi zexabiso le-shaftNgaba kukuba ikwazi ukubonelela ngolwazi lwexesha nelichanekileyo. Xa uthenga, abathengi banokubona ngokucacileyo ixabiso, imigaqo, inqanaba le-inventri, njl. Njl. Olu lwazi lolwazi alunangqondo alunamveliso nje kuphela xa lithenga, kodwa liphucula ukusebenza ngokukuko. Abathengi abasafuneki ukuba babuze rhoqo oonobhala malunga namaxabiso okanye inqanaba le-inventri, kwaye banokwenza izigqibo ngakumbi ngokuzimeleyo.
2. Ukonyusa iziphumo
Ileyibhile ye-shellow yephephainokuhlaziya ngokulula kwaye ubonise ulwazi lwentengiso. Abathengisi banokutshintsha ngokukhawuleza iindlela zokupasa ngokweemfuno zentengiso kunye nenqanaba le-inventri. Umzekelo, ngexesha leholide ethile okanye kwimisebenzi yentengiso, abathengisi banokuhlaziya kwangoko ulwazi lwe-eplople kwileyibhile yokutsala umdla wabathengi. Olu bukhulu aluphuculi nje ukuphucula amava okuthenga abathengi, kodwa nako kuyanceda abathengisi bonyusa ukuthengisa
3. Ukuphucula amava omthengi abathengi
Iileyibhile ze-shelf ye-elektronikiayizizo izixhobo zokubonisa ulwazi, zinokunxibelelana nabathengi. For example, some stores have begun to use electronic shelf labels with QR codes, and customers can scan the QR codes with their mobile phones to get more product information, usage suggestions or user reviews. Olu hlobo lonxibelelwano alusonyusa ukuqonda lwabathengi kuphela lemveliso, kodwa kukuphucula ukonwaba kunye nokuthatha inxaxheba kwempahla.
I-4. Yandisa inkqubo yokuthenga
Kwiimeko zemveli zemveli, abathengi bahlala bechitha ixesha elininzi bekhangela iimveliso kunye nokuqinisekisa amaxabiso. Ukusetyenziswa kweIilebheli ze-shelfate ye-telfYenza ulwazi lwemveliso lucacile kwi-GORDE, ivumela abathengi ukuba bafumane iimveliso abazifunayo kwaye banciphise ixesha labo lokuhlala kwivenkile. Ukongeza, iilebheli ezithengisa ishelufa zinokudityaniswa nesicelo sevenkile yevenkile, ukuze abathengi bafumane ulwazi lwemveliso ngakumbi kunye neengcebiso ngokuskena iilebheli, ukuqhubeka nokwenza inkqubo yokuthenga.
5. Nciphisa iindleko zabasebenzi
Kwiimeko zentengiso zemveli, ii-rorks zoomatshini kufuneka zichithe ixesha elininzi zihlaziya iithegi zamaxabiso kunye neenkcukacha zemveliso kwiShelves. Ukusetyenziswa kweIithegi zexabiso le-elektroniki zedijithaliinokunciphisa kakhulu le ndleko zabasebenzi. Abarhwebi banokutyala imali engaphezulu ekuphuculeni inkonzo yabathengi kunye namava endaweni yokufumana ilebhile yelebhile edadayo. Olu phuculo lokuSebenza aluncedi nje abathengisi abasebenza kuphela, kodwa lubonelela ngeenkonzo ezingcono kubathengi.
I-6. Ukonyusa umfanekiso
Kwintengiso yokhuphiswano lokuthengisa, isakhiwo somfanekiso sophawu sibalulekile. Ivenkile esetyenziselwaI-e-inki yedijithali yedijithaliihlala ishiya abathengi ngombono wale mihla noxinezelekile. Lo mfanekiso phawu alutsala abathengi abancinci, kodwa uphinde uphumeze ixabiso elipheleleyo lophawu. Abathengi bahlala beziva bekhululekile kwaye bonwabile xa beyokuthenga kwindawo enjalo, ngaloo ndlela baphucula ukuthembeka kwabo.
Ithegi yexabiso ledijithali, njengetekhnoloji yokuthengisa evelayo, ibonelela abathengi kunye namava afanelekileyo, afanelekileyo, amnandi, kwaye ayonwabisayo. Ngokwenza inkqubela phambili eqhubekayo kunye nokufakwa kwetekhnoloji yetekhnoloji, imeko yentengiso yexesha elizayo iya kuba kukrelekrele ngakumbi, kwaye amava okuthenga abathengi aya kuqhubeka ephucula. Abarhwebi kufuneka babandakanyeke le meko ukuhlangabezana neemfuno ezikhulayo zabathengi.
IXESHA LOKUQALA: FEB-21 ukuya ku-525