Nyob rau hauv lub caij nyoog niaj hnub no uas muaj kev lag luam ceev ceev, cov lag luam pheej nrhiav cov cuab yeej los ua kom yooj yim thiab tsom mus rau cov neeg siv khoom.Cov Ntawv Sau Txog Txee Hluav Taws Xob ESL, cov zaub digital uas hloov cov ntawv cim nqi ib txwm muaj, tau dhau los ua lub hauv paus ntawm cov tswv yim nqi niaj hnub. Thaum cov khw muag khoom taug kev hloov pauv ntawm cov kev cia siab ntawm cov neeg siv khoom thiab kev sib tw, ESL Electronic Shelf Labels muab kev sib xyaw ua ke ntawm kev ua haujlwm zoo, qhov tseeb, thiab kev tsim kho tshiab. Nov yog li cas lawv tab tom hloov kho kev tswj hwm tus nqi.
1. Kev Hloov Kho Tus Nqi Tam Sim Ntawd Ua Rau Cov Neeg Muag Khoom Sib Tw
Cov hnub uas cov neeg ua haujlwm sib zog hloov cov ntawv cim thaum lub sijhawm muag khoom lossis hloov tus nqi twb dhau mus lawm.Daim Ntawv Qhia Txog Ntug Txee Digitaltso cai rau cov khw muag khoom hloov kho cov nqi thoob plaws tag nrho cov khw muag khoom lossis cov khoom lag luam hauv lub sijhawm tiag tiag los ntawm software centralized. Xav txog lub khw muag khoom noj uas xav tau txiav cov nqi ntawm cov khoom raws caij nyoog vim muaj kev hloov pauv huab cua sai sai - Digital Shelf Edge Label ua qhov no ua tau nrog ob peb qhov nias. Qhov kev ywj pheej no pab cov lag luam teb rau kev hloov pauv ntawm kev ua lag luam, kev txav mus los ntawm cov neeg sib tw, lossis cov khoom muag ntau dhau yam tsis muaj kev ncua.
2. Kev Nqis Tus Nqi Dynamic Ua Tau Yooj Yim
Kev teem nqi dynamic, uas ib zaug txwv rau e-commerce, tam sim no yog qhov tseeb tiag ua tsaug rauLub Tshuab Sau Npe Nqe Hluav Taws XobCov khw muag khoom tuaj yeem hloov kho tus nqi raws li cov ntaub ntawv tiag tiag xws li kev thov khoom nce siab, cov khoom muag, lossis txawm tias lub sijhawm ntawm hnub.
Piv txwv li:
Ib lub khw muag khoom yooj yim nce tus nqi khoom noj txom ncauj thaum muaj neeg taug kev thaum noj su.
Ib tug khw muag khaub ncaws txo nqi cov tsho tiv no thaum lub caij ntuj no ua ntej qhov tau npaj tseg vim huab cua sov tsis raws caij nyoog.
Kev koom ua ke ntawm Lub Tshuab Sau Nqi Hluav Taws Xob nrog cov cuab yeej AI ua rau muaj peev xwm kwv yees tus nqi, qhov twg cov algorithms tshuaj xyuas cov qauv kom pom zoo cov nqi zoo tshaj plaws, ua kom cov nyiaj tau los siab tshaj plaws yam tsis muaj kev cuam tshuam tes.
3. Tshem tawm cov yuam kev kim heev
Cov nqi txee thiab cov nqi them tsis sib xws tsis yog qhov txawv txav xwb - lawv ua rau cov neeg siv khoom tsis ntseeg siab.Daim Ntawv Qhia Txog Tus Nqi Hluav Taws Xobsib txuas zoo nrog cov tshuab muag khoom (POS) kom ntseeg tau tias muaj kev sib xws ntawm yam uas cov neeg yuav khoom pom thiab yam uas lawv them. Ib txoj kev tshawb fawb los ntawm Retail Tech Insights pom tias cov khw muag khoom siv Electronic Pricing Label txo cov kev tsis sib haum xeeb txog tus nqi los ntawm 73% hauv rau lub hlis. Los ntawm kev ua kom cov kev hloov tshiab tsis siv neeg, cov khw muag khoom zam kev ua yuam kev ntawm tib neeg, xws li kev saib tsis taus cov kev tshaj tawm tas sij hawm lossis kev sau cov khoom tsis raug.
4. Txhim kho kev paub txog kev yuav khoom
Cov neeg yuav khoom niaj hnub no xav tau kev meej thiab yooj yim.Daim Ntawv Qhia Txog Tus Nqi Hluav Taws Xobtxhim kho qhov pom tseeb los ntawm kev tso saib tus nqi tseeb, kev suav rov qab tshaj tawm, lossis txawm tias cov ntsiab lus ntawm cov khoom (piv txwv li, cov khoom ua xua, kev nrhiav khoom) ntawm cov lej QR uas tuaj yeem luam theej duab. Thaum lub sijhawm muag khoom Black Friday, cov ntawv lo nqi digital ci ntsa iab tuaj yeem qhia txog cov luv nqi zoo dua li cov ntawv cim tsis hloov pauv, txo cov neeg siv khoom tsis meej pem. Tsis tas li ntawd, Daim Ntawv Lo Nqi Hluav Taws Xob ua kom cov nqi hauv khw sib phim cov npe online, uas yog qhov tseem ceeb rau cov khw muag khoom uas muab cov kev pabcuam nyem-thiab-khaws.
5. Txo Cov Nqi Ua Haujlwm Raws Sijhawm
ThaumDaim Ntawv Teev Nqi Digital E-Inkxav tau kev nqis peev ua ntej, lawv muab kev txuag mus sij hawm ntev. Cov ntawv lo rau ntawv tsis yog pub dawb - kev luam ntawv, kev ua haujlwm, thiab kev pov tseg pov tseg ntxiv rau. Ib lub khw muag khoom loj nruab nrab tau tshaj tawm tias siv $ 12,000 txhua xyoo rau kev hloov kho daim ntawv lo. Cov Ntawv Cim Nqe Digital E-Ink tshem tawm cov nqi rov tshwm sim no thaum tso cai rau cov neeg ua haujlwm tsom mus rau kev pabcuam rau cov neeg siv khoom lossis rov ua dua tshiab. Tau ntau xyoo, ROI pom tseeb, tshwj xeeb tshaj yog rau cov saw hlau uas muaj ntau pua qhov chaw.
6. Kev Nkag Siab Txog Cov Ntaub Ntawv Tsav Kev Txiav Txim Siab Zoo Dua
Tshaj li tus nqi,Kev Tso Tawm Tus Nqi Txee Hluav Taws Xobtsim cov ntaub ntawv ua tau. Cov khw muag khoom tuaj yeem taug qab seb qhov kev hloov pauv ntawm tus nqi cuam tshuam li cas rau kev muag khoom sai lossis qhov kev tshaj tawm twg cuam tshuam ntau tshaj plaws. Piv txwv li, ib lub khw muag tshuaj siv Electronic Shelf Pricing Displays pom tias kev txo cov vitamins los ntawm 10% thaum lub caij mob khaub thuas ua rau muaj kev muag khoom ntau ntxiv los ntawm 22%. Cov kev nkag siab no pub rau kev npaj cov khoom muag, cov tswv yim kev lag luam, thiab kev sib tham ntawm cov neeg muab khoom, tsim kom muaj lub voj voog tawm tswv yim rau kev txhim kho tas mus li.
Yav Tom Ntej ntawm Kev Sau Npe Tus Nqi Hluav Taws Xob hauv Kev Muag Khoom
Kev Sau Npe Rau Cov Khoom Siv Hluav Taws XobTsis yog cov cuab yeej tshwj xeeb lawm - lawv tseem ceeb rau cov khw muag khoom uas xav vam meej hauv lub caij nyoog uas tsav los ntawm cov ntaub ntawv. Cov khw muag khoom uas txais yuav Electronic Price Display Labeling tsis yog tsuas yog niaj hnub xwb - lawv yog cov khoom siv yav tom ntej. Los ntawm kev hloov cov ntawv nplaum qub nrog kev ua haujlwm yooj yim, ib puag ncig zoo Electronic Price Display Labeling, cov lag luam txo cov nqi, txhawb kev raug, thiab xa cov kev paub txog kev yuav khoom tsis muaj teeb meem. Raws li thev naus laus zis hloov zuj zus, cov kab ke Electronic Price Display Labeling no yuav txuas ntxiv txhais dua yav tom ntej ntawm kev muag khoom.
Lub sijhawm tshaj tawm: Lub Ob Hlis-27-2025